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Google has the chance to make desktop Linux secure.
By starting with a blank sheet of paper, and lessons learned while developing its browser, Google wants to build a lightweight OS for netbooks that avoids the weekly “security update” hassles of its big-time rival.
This means the processes Google is addressing with Chrome — system hardening, process isolation, secure auto-update, verified boot, intuitive account management, defenses in depth, and devices secure by default — have to be more than buzzwords.
But there is something even more important Chrome OS has to do in terms of security. That is it has to develop an ecosystem of applications around itself that are themselves secure.
This is something it has yet to do with the underlying browser (and Google is clear that the browser is the technology under its operating system). Most Chrome add-ons are Google-written. Compare it to what Firefox offers — there is no comparison.
Google has to find a way to reach out to the creators of add-ons and plug-ins, as well as applications, and not only get them supporting the OS but supporting it in the same secure way Google supports it.
This will not be easy.
An alternative is to focus on the Linux application space rather than the browser space, even though, as Google says, all Chrome OS applications will run from the browser.
In this case Google must convince Linux application developers to emulate its secure process, promising massive distribution for apps that may not now be ready for prime time.
So it’s not just about what Google’s programmers do in terms of security that will drive Chrome OS. Google needs application developers to accept its security development framework as well. That means doing the kind of marketing to developers (developers, developers, developers, developers) Microsoft has been doing for decades.
And it’s not just about doing the Ballmer dance. It’s about getting those developers to do the safety dance.
Because of his experiences at the dawn of open source, Larry Augustin has always viewed himself as a practical, hard-headed businessman.
The failure of VA Linux to launch obscured our view of that image but at SugarCRM he is making certain we know it’s front and center.
Sugar’s sniping at Salesforce.com is basic target marketing. Aim at what you want to be, make yourself David to their Goliath, but let that be the start of your strategy, not an end in itself. It’s like George Carlin’s 7 dirty words — it gets you attention but you need an act to back it up.
Augustin’s act is to emulate Salesforce’s delivery, only with powerful allies. Like Microsoft. A founder of open source committing resources to a Microsoft release, the Azure cloud? As Sarah Palin would say, you betcha.
Playing with Microsoft makes SugarCRM a player head-to-head with Salesforce. It substantiates the marketing. It puts some there, there. It scales SugarCRM up, makes it a player. The fact that it helps Microsoft is incidental. If an ally helps you, you help an ally.
Then there’s a third leg to the triad, his deal with Tata to bring CRM as SaaS to India. India is a big market. Tata has major resources. India is a competitive market. You get better by playing in such markets. Your software gets better by having allies like Tata helping it move forward.
There is what Will Ferrell’s George W. Bush would call “strategery” in all this. The alliances help him match deeds to words. The SugarCRM slogan on its home page, “the cloud is open,” describes this pretty well.
Pretty soon we’ll forget all about SugarCRM’s badgeware past and start rooting for it, as the scrappy underdog next to Salesforce, never mind its alliances with Microsoft and Tata. This is smart, basic, strategic thinking. It’s how real executives earn the big money.
Of course, having just a vision’s no solution, everything depends on execution. Larry Augustin is less interested in being part of open source’s past than its future.
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